Founder Bio

Hello! My name is Sophia Nielsen, and I love trash. Whether we want to admit it or not, our trash is our legacy. I founded WeGenerative with the belief that we can leave a positive legacy with conscientious consumption and waste-aware systems. Without waste awareness, we as individuals and societies perpetuate the myth of trash going “away” without wondering who and what might be impacted by our decisions. 

WeGenerative aims to reimagine sustainability and make waste awareness intrinsically motivated. Let’s reduce, reuse, and reimagine waste as resources, as community tools, as art.